Catalyzing Growth For A Major Vehicle and Boat Manufacturer
Case Story #3
One of the leading manufacturers of metal accessories for boats and off-road vehicles came to us with an interesting problem. They had seen a decline in share of shelf space among the retailers who stocked their products, and it was happening even though satisfaction surveys from those customers weren’t declining. The company did not have time or budget to launch an all-out redesign of their customer satisfaction program, so we helped them re-organize the data they already had to develop a better understanding of what had changed in the business.