If you’re facing a specific challenge involving customers, employees, or users, Langston’s experts in human behavior can get to the bottom of it.
Many challenges stem from the simple fact that customers are difficult to fully understand. Our specialty in understanding human behavior allows our clients to unlock game-changing insights about how and why people behave in their industry.
Our Favorite Challenges to Solve
“We know that a lot of people are aware of our brand but don’t buy from us. We understand some of the barriers to purchase but they seem difficult or impossible to address. We don’t know how to get people from awareness to consideration to purchase.”
The 80/20 Problem
“80% of our revenue comes from 20% of our customers. Its risky for us to depend on that small group of customers for financial success. What’s more, we have paid to acquire all those other customers that don’t spend much with us. We need to convert more of our customers into power buyers.”
Mysterious Market Segment
“There is a particular customer segment that we want to break into - either a demographic group, a premium group, or a totally untapped consumer group. We aren’t sure what makes them tick and how to ensure our products and marketing are speaking to them. We have a lot to gain by getting attention from this consumer group.”
“Growth has slowed and we don’t know why our marketing channels have become less efficient. In many cases, our customer satisfaction numbers are still strong and we aren’t sure why our customer acquisition economics have taken a turn for the worse.”
All Things to All People
“We are serving all customers but we’re serving no one well. We don’t know what features to build, how to market effectively, or how to price our products because we can’t afford to neglect any of our diverse customer segments.”
“Our churn rate is high in a subscription-based model. In a transaction-based business, our existing customers are not returning. In the past, customers return within months and spend increasingly more money in each cart but that trend is withering. We don’t know why.”