The world’s most profitable companies have one thing in common - they create value for customers in a way that no competitor in the market can match. There’s a reason that only a handful of companies enjoy perennial success and profitability: delivering unparalleled value to customers is incredibly hard. That’s why we created PRISM.
PRISM is a holistic tool that puts customers, and the goal of creating value for them, at the center of all your data and decision-making. Leveraging internal knowledge, customer surveys, and process mapping, this system connects consumer insights directly to your business operations. The resulting framework is easy to interpret and allows you to measure and manage the impact of everything you do on customer engagement, satisfaction, and loyalty.