Our Team

We exist to discover truths about human behavior through inspired curiosity.

The Langston Co. was founded after the worlds of a demographer and economist collided inside the walls of a fast-growing technology company. Faced with constant demand for high-quality information about users, employees, and competitors, this partnership flourished as the pair brought the latest in rigorous research approaches into the heart of the company’s strategic decision-making.

Over time, we honed our understanding of how to implement research in a way that is practical and impactful in a world that respects swift results above all else. We saw the power of rigorous research adapted for the speed and complexity of the private sector. We experimented with applying this same level of rigor in other industries, and found the same extraordinary results. From there, the Langston Co. was born.

Our team has since grown into a multinational group of consultants and strategic advisors with experience in more than 20 industries, from CPG to healthcare, aviation to retail, and entertainment to education. 

We help organizations understand what makes people tick. What makes them buy. What engages and activates them. What drives their decision making patterns. And how to serve their needs. We discover these truths by combining economic, demographic, and consumer behavior research with a practical understanding of how decisions get made in a business.

Our approach always begins with the outcome in mind, and our work product is designed to drive decision-making and alignment throughout the organization.