Landscapes

Landscapes by Langston

In-depth category research packed with actionable insights specific to your business strategy, delivered in as little as 2 weeks.

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Category deep dive research

In-depth data and insights

Research on consumer behaviors, decision-preferences, brand perceptions, and more. You will be shocked to see the level of detail and depth in Landscape studies.

Category-specific

Landscape studies are conducted at the category-level, enabling highly specific insights into specific product categories and sub-categories.

Super-category landscape

Separate super-category studies allow you to see and size opportunities for shoppers at a higher-level. Look at data on underwear, socks, or the basics super-category as a whole. Each has its own Landscapes study.

Existing data, custom analysis

Because Landscape studies are run by Langston on a continual basis, the data for analysis already exists. The analysis to provide answers and evidence for your specific strategic questions is done fresh and just for you by Langston’s expert consumer researchers.

Get strategic answers fast

With Landscapes, you skip the months-long research cycle and get straight to strategic clarity in a few weeks. We've already done the heavy lifting—so you can move smarter, faster, and with more confidence.

We kick things off with a strategic intake—learning your goals, context, and decision-making needs. No guessing. Just alignment from the start.

We listen first

We tap ready-to-use data

We leverage a vast, category-specific dataset that already exists to generate insights customized to your brand, category, and strategic questions. This saves time and cost while delivering rich, actionable findings.

We build your strategic story

Our team analyzes and shapes the data into a clear, compelling storyline that connects directly to your business priorities. You get answers, not just information.

We deliver what moves the needle

From slide decks and data tables to strategy workshops and segment profiles, every deliverable is designed to be shared, applied, and acted on right away.

We give ongoing support

We stay available for follow-up questions, custom slides, or storytelling help—so you can keep making smart, confident moves long after the project wraps.

Cut the cost, keep the clarity

Landscapes uncovers how consumers think, choose, and behave- so you can cut through noise and focus on what drives growth.

Insights that drive action

Custom-fit insights mapped to your brand’s goals, initiatives, and real-world decisions.

Explore the data, your way

Full access to data tables so you can slice, dig, and uncover insights on your terms.

Speed without compromise

Designed to deliver on timelines that match your decision cycles—without sacrificing depth.

Optimized for lean budgets

High-impact insights, less strain on your time and spend.

No surprises, just clarity

Upfront deliverable examples show exactly what you’re getting from the start.

Ready to scale

Modular, refreshable solutions that grow with your business and evolve as you do.

Powered by dual segmentation

Every Langston Landscapes study includes two compatible segmentation frameworks — giving you a comprehensive understanding of your audience from multiple angles. Choose one - or both - or let us help you decide.

Category-specific segmentation

Tactical, behavior-focused segmentation specific to your Super Category.
Identifies distinct consumer groups based on needs, attitudes, and product engagement.
Enables precise targeting, sharper innovation, and tailored brand experiences.