About Langston
Innovative Insights Firm
We are an insights firm with a first-of-its-kind research system built from a library of survey modules that can be stacked and customized to fit a range of business needs for brands, marketers and investors. Each module is comprised of a short series of questions that are asked in the same order, but can be tailored to address your specific questions and curiosities.
What’s more, our Modular Research System is continually being evaluated, optimized and refined, which allows us to do research-on-research as you gather your insights.
The result? Better insights, continually refined methodologies, and a stronger system for all.
Built by Experts in Consumer Research
Langston was founded after the worlds of a demographer and economist joined forces inside the walls of a fast-growing technology company. Faced with constant demand for high-quality information about users, employees, and competitors, this partnership flourished as the pair brought the latest in rigorous research approaches into the heart of the company’s strategic decision-making.
Over time, we honed our understanding of how to implement research that is practical and impactful in a world that respects swift results above all else. We saw the power of rigorous research adapted for the speed and complexity of the private sector. We experimented with applying this same level of rigor in other industries, and found the same extraordinary results. From there, Langston was born.
Why We Love Modular Research
Better Methodologies
With the ability to continually learn and refine, we provide clients with an optimized approach to survey design. As you glean the insights you need, we’re working behind-the-scenes to ensure the modules are improving with each iteration.
Tailored, Actionable, and Strategic
While our approach is built upon pre-built modules, inputs can be customized to tightly fit your business needs. Our strategists are like radiologists: expertly trained to interpret the what (data), explain the why (insights), and deliver a compelling so what (strategic recommendations).
Sneak Previews
Drawing your study from a menu of modules means that you get to see how each module works before you launch your study. You no longer need to take a leap-of-faith on a massive research investment and simply hope that the output is interesting and useful.
Every one of Langston’s modules has a track record in actual studies - you can learn about them in detail, understand how they work, and even dive deep into an example of an actual study that was fielded with that module. You can get as comfortable as you'd like with every module before it ever becomes part of the recipe for one of your studies.
Benchmark Data
One of the most important factors in understanding research findings is context. Your business operates in a complex world with competitors, social trends, and consumer psychology all creating a complex tapestry of influences on the market. In such a complex world, it doesn't make sense to interpret market research findings in isolation.
By leveraging research modules, Langston gathers benchmark data against every question in every survey. This allows us to provide crucial context around every data point, helping you understand what is a strong number and what's a weak number. In practice, we've found that including benchmark data often unlocks the buy-in that gets an organization to take immediate action against study findings.