Brand Development and Messaging

Make your brand a consumer dream with our Modules

When you align your brand to their needs, desires, preferences, and personalities, magic happens. Experience the magic through our Brand Development and Messaging modules. Get your brand to a look, feel, tone, and personality that your consumers will love.

Optimize your brand with the Langston approach to brand development and messaging

A chart titled 'Brand Development and Messaging Insight' showing the percentage of respondents naming various car brands, with Ford being the most recognized. The chart compares the top brand names with the top three brand names, and includes logos of Ford, Toyota, Chevrolet, Honda, Nissan, BMW, Tesla, and another brand at the bottom.

From the look and feel of your brand to its tone and personality, our Brand Development and Messaging modules go straight to the source - the consumer - to learn what matters and why. We ask - often explicitly - how much they would trust your brand to enter a new category (Consumer Trust); which product elements are most important to them (Feature / Benefit Testing); and what brand assets they find most appealing (Brand Asset Test). These consumer-centric insights inform how to design, evolve, and optimize your brand.

Meet our Brand Development and Messaging Modules

Put simply: We get deep into the consumer’s mind to understand what makes them tick. Drawing from years of building and managing surveys, we have identified these modules as the most commonly used to gather brand development and messaging insights.

  • Icon of a handshake inside a square, representing agreement or partnership

    Consumer Trust

    Understand your brand’s permission, according to consumers, to enter new categories.

  • A hand with a finger pointing to a heart shape, on a green background.

    Brand Resonance

    Ask consumers what you can do to create a more resonant and appealing brand.

  • Green icon with two overlapping speech bubbles, one with ellipsis, indicating chat or messaging.

    Feature and Benefit Testing

    Discover which features and benefits messaging hooks will most effectively resonate with and convert consumers.

  • A harp illustration on an olive green background.

    Brand Asset Test

    Test the appeal and emotional resonance of taglines, advertisements, and marketing campaigns before you put them in the world.

  • Five emoticon faces showing different emotions on a green background

    Brand Personality Traits

    Explore which personality traits consumers want to see for brands in your space.

  • Icon of a bookshelf with books on a green background

    Means-End Laddering

    Quantify the importance of functional attributes, benefits of those attributes, and overall product benefits.

Go beyond brand development and messaging

While you can add any Langston module onto a Brand Development & Messaging study, there are a few other modules that pair particularly well.

Schedule a call with an Insights Manager to talk through your business needs and consumer questions, and we’ll happily recommend well-fitting module(s).

  • Icon of a funnel or filter on a blue background.

    Brand Funnel

    Measure each state of a customer’s path to purchase, from awareness to consideration to adoption & repeat purchase.

  • Icon of a map with a location pin

    Brand Positioning

    Map your brand’s position in the market relative to competitors. This includes brand positioning scores and aided associations.

  • Green background with two white speech bubbles, one with three dots, indicating a chat or communication icon.

    Feature and Benefit Testing

    Discover which features and benefits messaging hooks will most effectively resonate with and convert consumers.

  • Icon of a human head with a target and crosshair inside, symbolizing focus or targeting on the mind.

    Consumer Needs

    Quantify the prevalence, importance, & metness of consumer needs. This module is Langston’s modified Jobs-To-Be-Done (mJTBD) approach.

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