Turning Challenges into Confident Decisions

Original Research

  • Quick Service Industry: Exploring Brand Health and Advertising Perceptions

    An in-depth analysis to uncover consumer behaviors in the quick-service restaurant sector.

  • Guitar Market Brand Health and Consumer Preferences

    An exploration into the guitar market’s competitive set and consumer behaviors with Taylor Guitars as the focal brand.

  • EV Features Deep Dive

    A deep dive on EV consumer needs and preferences focused on the United States, Germany, and China.

  • Electric Vehicle Brand Health Tracker

    Learnings from tracking the health of automotive brands - with a focus on electric vehicles.

  • Sun Protection Audience Research

    A deep dive investigation to better understand consumer behaviors in the sun care space.

  • Social Media User Needs and Engagement

    Answers to key questions about how users engage with and think about social media platforms.

  • Ski Resorts and Passes Consumer Behavior and Brand Health

    An investigation to better understand consumer behavior and perceptions in the ski pass and ski resort space.

  • F45 Market Landscape Study

    As F45 prepared to go public, it put itself in position to challenge industry giants in the workout space.

  • The Brand Funnel 101

    Funnels are a common way to quantify the relationship between individual brands and the mass market of potential consumers.

  • Measuring the Simple Truth of Value

    The Simple Truth of Value says that “people buy and do things they perceive as being worth what they put in.”

  • Aldi, the German Grocery Store Taking Over America

    We estimate that over a half-million Americans pass through the aisles at Aldi every day, and the fervor for the grocery chain is growing like wildfire.

  • US Cities Scorecard for Millennials

    We partnered with Centiment.co to survey nearly 3,000 millennials across 22 major metropolitan US cities.

  • Micro Conversions: Tracking Smaller Behaviors Can Bolster Your Brand Funnel

    The small actions that consumers take during the process of building engagement with your brand are critical to your relationship with them.