Research insights and category intelligence to guide smarter brand and strategy decisions.
Inside the Report Everyday apparel may seem predictable, but consumer decisions in this category reveal complexity, tension, and untapped opportunity.Read More
What We Found The Influential Minority Driving Athletic Apparel Sales A small share of consumers is responsible for the majority...Read More
What we measured All topic areas ladder up to one simple question: “Considering costs (what I give) and benefits (what...Read More
Overview The following consumer insights case study in the canned and bottled beverage space, featuring Red Bull, has been produced...Read More
For You There’s less pressure to drink-and more ways than ever to unwind, connect, or celebrate without alcohol.Read More
The Pros and Cons of Synthetic Data Large language models and synthetic outputs can be useful for brainstorming and concept...Read More
Insights Insight 1: While other Quick Service brands have customers, Chick-fil-A has fans.Read More
Insights Insight 1: EV considerers in China are more focused on technology features than their German and American counterparts.Read More
Insights Insight 1: With one out of every two consumers aware of Taylor guitars, the brand has a strong position...Read More
Insights Insight 1: Consumers in the United States remain much more likely to purchase a gas-powered car than an electric...Read More
Insights Insight 1: Sunscreen wearers are invested in selecting the best product to protect them from harmful rays.Read More
We ran this study because we’re curious.Read More
Insights Insight 1: Despite competitors’ growth in recent years, Epic Pass remains the category leader nationwide.Read More
Insights Insight 1: F45 joins the digital platforms in leading among consumer satisfaction with the quality and price of their...Read More