Turning Challenges into Confident Decisions
Original Research
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Quick Service Industry: Exploring Brand Health and Advertising Perceptions
An in-depth analysis to uncover consumer behaviors in the quick-service restaurant sector.
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Guitar Market Brand Health and Consumer Preferences
An exploration into the guitar market’s competitive set and consumer behaviors with Taylor Guitars as the focal brand.
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EV Features Deep Dive
A deep dive on EV consumer needs and preferences focused on the United States, Germany, and China.
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Electric Vehicle Brand Health Tracker
Learnings from tracking the health of automotive brands - with a focus on electric vehicles.
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Sun Protection Audience Research
A deep dive investigation to better understand consumer behaviors in the sun care space.
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Social Media User Needs and Engagement
Answers to key questions about how users engage with and think about social media platforms.
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Ski Resorts and Passes Consumer Behavior and Brand Health
An investigation to better understand consumer behavior and perceptions in the ski pass and ski resort space.
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F45 Market Landscape Study
As F45 prepared to go public, it put itself in position to challenge industry giants in the workout space.
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The Brand Funnel 101
Funnels are a common way to quantify the relationship between individual brands and the mass market of potential consumers.
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Measuring the Simple Truth of Value
The Simple Truth of Value says that “people buy and do things they perceive as being worth what they put in.”
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Aldi, the German Grocery Store Taking Over America
We estimate that over a half-million Americans pass through the aisles at Aldi every day, and the fervor for the grocery chain is growing like wildfire.
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US Cities Scorecard for Millennials
We partnered with Centiment.co to survey nearly 3,000 millennials across 22 major metropolitan US cities.
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Micro Conversions: Tracking Smaller Behaviors Can Bolster Your Brand Funnel
The small actions that consumers take during the process of building engagement with your brand are critical to your relationship with them.