Brand Health
Know where your brand stands and where it’s headed before your competitors do.
Brand health isn’t a vanity metric. It’s an early warning system. The brands that stay ahead aren’t the ones that react to market shifts — they’re the ones that see them coming. That requires consistent, rigorous measurement of how consumers perceive, consider, and choose your brand over time.
The best brand health program doesn’t just tell you how you’re doing. It tells you what to do about it.
How Langston Delivers It: Custom Brand Health Tracking
For brands that need ongoing, dedicated tracking of their health in market, Langston’s Custom Brand Health programs are built for exactly that.
Built around your brand
We build programs around your specific brand architecture — the equity dimensions, funnel stages, competitive set, and perception gaps that matter to you, not a generic template applied across clients.
Connected to your business
Our Insights Managers stay close to your business between waves, so every readout connects your data to what’s actually happening right now — a new campaign, a product launch, a competitive shift, or a change in the broader market.
Designed to drive action
Most brand health programs produce metrics, not meaning. Langston’s do both. Every wave delivers intelligence your team can act on — not a report people have to suffer through.
Every Langston Brand Health program includes:
Brand Funnel tracking
Measuring each stage of the path to purchase, from awareness through consideration to adoption and repeat purchase
Brand Funnel Fallout
Identifying and quantifying the specific barriers preventing your target audience from moving forward
Value Drivers
Understanding what drives value for consumers in your category and how well your brand is delivering on each
Brand Positioning
Mapping your brand’s position relative to competitors across key perception dimensions
Ad Recall
Measuring the effectiveness of your advertising in market
Share of Wallet
Tracking how consumers are distributing their spend across your category over time
Rotating modules
Every wave includes the option to rotate in fresh modules tied to your current business questions, so you’re never just collecting the same data twice
When Landscapes is the right starting point
Not every brand health need requires a dedicated tracking program — and for brands that also want rich category and shopper intelligence alongside their brand metrics, Landscapes offers a compelling alternative.
Because Landscapes continuously tracks consumer attitudes, behaviors, and brand perceptions across a wide range of categories, brands covered by Landscapes can access core brand health indicators — awareness, consideration, positioning — alongside deep category context, all in one place. For brands already represented in Landscapes’ coverage, results are available immediately, with no fielding wait time.
This makes Landscapes particularly well-suited for brands that are early in their measurement journey, exploring a new category, or want to understand their brand health in the context of the broader shopper landscape rather than in isolation.
From data to decisions with Insights Assistant
Brand health data compounds over time — and so does the challenge of making sense of it. Every Langston engagement includes access to Insights Assistant, our AI-powered analysis tool, which helps you move from wave after wave of consumer data to clear, stakeholder-ready narratives.
Insights Assistant surfaces the “So what?” and the “Now what?” automatically — so your team spends less time building decks and more time acting on what they’ve learned.
Learn more about Insights Assistant →