Life Lenses

Introducing Life Lenses

Langston’s universal segmentation approach that ties deeply rooted motivations to how consumers spend their time, thoughts, and money.

Life Lenses replaces “vibes” and guesswork with validated insights to ground your strategies in facts.

1. Identify which Life Lenses align with your brand and audience.

2. Understand your consumers’ behaviors, values, shopping habits, and preferences across categories, social media, retailers, and even music.

3. Target segments with messaging, products, and experiences that meet their unique needs.

4. Grow with data-driven strategies for marketing, product innovation, and organizational alignment.

Meet The Segments: Here’s a taste of our Life Lenses

A quick introduction of a few Life Lenses are below. Want to get to know the rest? Download our Meet The Segments report!

  • Curious Explorers

    Driven by wanderlust, and focused on travel, exploring, and experiencing everything the world has to offer.

  • Creatives

    Values artistic expression across a variety of mediums (e.g. visual arts, music, cooking, crafting, DIY, etc.)

  • Innovators

    Future-oriented pioneers who embrace new technologies and are often early adopters of products.

  • Self-Care Champions

    Prioritize self-care to feel their best. Focus on recharging, boundary-setting, and mental health.

  • Lifelong Learners

    Intellectually curious and committed to continuous learning.

  • Practical Minimalists

    Values simplicity and functionality, focuses on practical solutions, prefers a no-fuss lifestyle.

Curious where you fit? Take our quick survey and Type Yourself- discover your Life Lens in just a few clicks!

Understand your audience

A holistic understanding

See your audience in 360°. Life Lenses reveals how they think, feel, and act to uncover what truly drives them - in your category and beyond.

Competitive insights

Outsmart the competition. Discover where you shine, where to improve, and untapped market opportunities.

Perfectly tailored messaging

Speak their language. Craft messages that resonate by understanding each segment’s underlying motivations and desires.

Product innovation

Design what they need. Identify market gaps and create products that meet unmet consumer needs.

Channel insight

Find them where it matters. Learn where your audience spends their time to reach them at the right moments

Trend evolution & futurecasting

Stay ahead. Predict how trends are changing to anticipate future consumer behaviors.

Let Life Lenses change your business.

Meet with our Life Lenses team to discover how to integrate Life Lenses and access ongoing, actionable insights about each segment.