Consumer Insights Analyst

We are looking for a Consumer Insights Analyst to join our team. 

We welcome candidates to apply who have a great deal of enthusiasm, curiosity, attention to detail, and eagerness to learn. This role requires strong Microsoft Excel and PowerPoint skills, and a high degree of personal responsibility and drive.  If that describes you, keep reading!

This roll stretches across three areas:

1) Research Operations

Running a consumer insights research project from start to finish requires many moving parts. You’ll work with the rest of the Langston team to ensure projects are organized and running smoothly “behind the scenes.” You’ll learn how to program surveys, execute fielding, process data, and build research reports. Attention to detail and high personal standards for perfect work are critical for this part of the role.

2) Data Analysis

You’ll learn the ins and outs of many quantitative and qualitative research methodologies. You’ll spend a lot of time in Excel crunching numbers, running reports, building surveys, and analyzing data. If working in Excel and other data platforms doesn’t excite you, this role is probably not a great fit.

3) Strategy & Insights Communication

As research is coming together, you’ll think holistically about what it means and how insights can be leveraged to drive real business decisions and outcomes. This will require you to constantly toggle between “the trees” and “the forest,” balancing the realities of a client’s business with the potential impact of insights. 

Equally important is how you communicate these insights, both on paper and in person. Langston leverages several mediums for building & communicating insights (e.g., PowerPoint, White Papers, and even video and audio). If creating story-telling narratives in PowerPoint does not excite you, this role is probably not a great fit.

This role will require occasional travel to team offsites, and may involve visits to client locations in some cases.