Langston’s always-on category intelligence platform
Landscapes
Everything your category can tell you.
Ready when you need it.
Most research starts from scratch, with a brief, a survey build, and weeks of fieldwork before you have a single answer.. Landscapes works differently. Langston continuously fields rich, representative studies across priority categories, so the data is already there when a question lands on your desk. You get deep, rigorous category intelligence in days, not months, paired with an expert team and AI-powered tools to help you turn it into something your organization can act on.
Always-on category intelligence equips teams to answer stakeholder questions with clarity and speed.
What’s inside a Landscapes study
This is where Landscapes earns its differentiation. A Landscapes study provides a comprehensive, multi-dimensional picture of your category, built from thousands of real consumer responses. Here’s what every study includes:
Brand Funnel & Category Health
Full awareness, familiarity, consideration, and conversion data across your competitive set: 40+ brands measured in every study. See exactly where your funnel leaks, where challengers are closing the gap, and which brands have awareness they haven’t converted into sales yet. The full competitive picture, not just your brand in isolation.
Brand Associations & Competitive Positioning
Understand the mental shortcuts consumers use to categorize every brand in your space. Which brands own which attributes? Where is your positioning distinct, and where are you blending into the competitive noise? These findings feed directly into messaging hierarchies, creative briefs, and positioning refreshes.
Consumer Needs & Jobs to Be Done
A needs map that plots how prevalent each consumer need is in your category; and how well it’s being served today. We look at which needs are common but unmet, which consumers are willing to pay to have solved, and which needs they expect to have in the future. This is the innovation and messaging intelligence that most research projects can’t afford to include.
The Shopping Journey
What triggers a purchase in your category? Where do consumers discover brands? What drives final selection at the shelf or on a PDP? Landscapes maps the full path from trigger to transaction so you know where to show up, what to say, and what moment you most need to own.
Willingness to Pay & Price Architecture
Sub-category level pricing intelligence that reveals not just what consumers spend today, but what they’d spend for the right value proposition. Identify the ceiling, the floor, and the premium opportunities by segment, by sub-category, and by benefit.
Life Lenses Segmentation
Every Landscapes study includes Life Lenses, Langston’s proprietary universal segmentation framework. Know which consumer archetypes drive volume in your category, which are worth targeting for premium growth, and what each segment needs to hear from your brand. Category-specific segmentation cuts are also available within each study for added utility.
[Learn more about Life Lenses →]
Turn all of it into answers
instantly with Insights Assistant
A Landscapes study contains an extraordinary amount of data. Insights Assistant is what makes it immediately useful to everyone in your organization; not just the researchers.
Ask anything. Get expert-quality analysis.
Ask Insights Assistant a question in plain language about your brand funnel, a competitor’s positioning, an unmet need in the category, or a pricing opportunity. It responds with grounded analysis drawn directly from your Landscapes data. No waiting on a custom cut, no submitting a request to an analyst, and no wondering where the number came from.
Powered by Langston’s expertise – not just AI.
Insights Assistant is not a general-purpose chatbot pointed at a spreadsheet. It is built on eight years of Langston’s documented analysis routines, pattern recognition, and institutional knowledge, all embedded as context that shapes how it reasons about your data. It understands funnel dynamics, recognizes when a need is genuinely underserved, and understands your category the way a senior Langston analyst does because that is the thinking used to build it.
Outputs that move organizations, not just inboxes.
Every response Insights Assistant generates is framed in the “So what? Now what?” language that gets stakeholders to act. Whether you’re prepping for a leadership meeting, building a sell-in deck, or trying to answer a question that landed in your inbox ten minutes ago, Insights Assistant gives you something you can use — not just data you have to interpret.
What you get when you engage with Landscapes
Landscapes goes beyond a data subscription. Every engagement includes Langston’s team as your research partner, bringing the expertise needed to translate category data into business direction.
Tailored
readout
A custom report and share-out built around your specific questions and business context and delivered within 1–2 weeks of kickoff.
Category
data access
Access to the full category dataset with brand and retailer cuts, so your team can dig deeper where it matters.
Follow-on
working session
A working session to translate findings into briefs, sell-in stories, or whatever next step your team needs to move.
And because Landscapes runs on an annual cadence, the same study that answers today’s questions becomes the backbone of your seasonal planning, portfolio strategy, and go-to-market narrative — compounding in value over time.
Ready when you are.
No fieldwork required
The data already exists. The analysis tools are ready. The expert team is standing by. With Landscapes, you can go from question to stakeholder-ready answer faster than any other form of primary research without sacrificing the rigor that makes those answers defensible.
Not the right fit? There’s a path for that too.
Some questions require research that’s built from the ground up around your brand, your market, and your specific strategic context. That’s exactly what Langston’s Custom Research is designed for.
Learn more about Custom Research →