Landscapes
Landscapes by Langston
In-depth category research packed with actionable insights specific to your business strategy, delivered in as little as 2 weeks.
Category deep dive research
In-depth data and insights
Research on consumer behaviors, decision-preferences, brand perceptions, and more. You will be shocked to see the level of detail and depth in Landscape studies.
Category-specific
Landscape studies are conducted at the category-level, enabling highly specific insights into specific product categories and sub-categories.
Super-category landscape
Separate super-category studies allow you to see and size opportunities for shoppers at a higher-level. Look at data on underwear, socks, or the basics super-category as a whole. Each has its own Landscapes study.
Existing data, custom analysis
Because Landscape studies are run by Langston on a continual basis, the data for analysis already exists. The analysis to provide answers and evidence for your specific strategic questions is done fresh and just for you by Langston’s expert consumer researchers.
Get strategic answers fast
With Landscapes, you skip the months-long research cycle and get straight to strategic clarity in a few weeks. We've already done the heavy lifting—so you can move smarter, faster, and with more confidence.
We kick things off with a strategic intake—learning your goals, context, and decision-making needs. No guessing. Just alignment from the start.
We listen first
We tap ready-to-use data
We leverage a vast, category-specific dataset that already exists to generate insights customized to your brand, category, and strategic questions. This saves time and cost while delivering rich, actionable findings.
We build your strategic story
Our team analyzes and shapes the data into a clear, compelling storyline that connects directly to your business priorities. You get answers, not just information.
We deliver what moves the needle
From slide decks and data tables to strategy workshops and segment profiles, every deliverable is designed to be shared, applied, and acted on right away.
We give ongoing support
We stay available for follow-up questions, custom slides, or storytelling help—so you can keep making smart, confident moves long after the project wraps.
Cut the cost, keep the clarity
Landscapes uncovers how consumers think, choose, and behave- so you can cut through noise and focus on what drives growth.
Insights that drive action
Custom-fit insights mapped to your brand’s goals, initiatives, and real-world decisions.
Explore the data, your way
Full access to data tables so you can slice, dig, and uncover insights on your terms.
Speed without compromise
Designed to deliver on timelines that match your decision cycles—without sacrificing depth.
Optimized for lean budgets
High-impact insights, less strain on your time and spend.
No surprises, just clarity
Upfront deliverable examples show exactly what you’re getting from the start.
Ready to scale
Modular, refreshable solutions that grow with your business and evolve as you do.
Powered by dual segmentation
Every Langston Landscapes study includes two compatible segmentation frameworks — giving you a comprehensive understanding of your audience from multiple angles. Choose one - or both - or let us help you decide.
Category-specific segmentation
Tactical, behavior-focused segmentation specific to your Super Category.
Identifies distinct consumer groups based on needs, attitudes, and product engagement.
Enables precise targeting, sharper innovation, and tailored brand experiences.
Langston’s Life Lenses segmentation
Mindset-based framework that reveals core motivations, values, and priorities.
Applies across categories to uncover deep human truths driving behavior.
Helps predict consumer actions and craft emotionally resonant messaging.
Understand your audience
See around corners
Anticipate market shifts early to guide innovation, portfolio strategy, and long-term growth.
Decode consumer choice
Uncover what truly drives decisions to sharpen targeting, boost relevance, and increase conversion.
Size the opportunity
Identify where to play—and how big the potential is—to prioritize your resources effectively.
Outmaneuver competitors
Find and act on strategic advantages—close gaps, protect share, and break into white space first.
Refine your message
Strengthen acquisition through relevance and deepen loyalty by connecting emotionally.
Frequently Asked Questions about Landscapes
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Landscapes is Langston’s original research offering that uses our proprietary category-level data infrastructure to deliver insights tailored to your strategic needs. It leverages our existing data infrastructure with fresh analysis to help you understand consumer behaviors, brand perceptions, category dynamics, and opportunity spaces, all within accelerated timelines aligned objectives.
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Efficiency & scale: Because Landscapes is built on pre-fielded, continuously maintained datasets, it bypasses much of the long ramp-up time typical in custom studies.
Relevance & customization: While we leverage existing data, every output is shaped around your brand’s unique questions and context, not just generic industry metrics.
Action-oriented framing: Unlike many syndicated reports that present data in isolation, Landscapes delivers narratives, frameworks, and strategic guidance tied to your actual business application.
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A typical Landscapes engagement includes the following elements:
Kickoff and Strategic Alignment: We listen first—gathering business context, decision-making needs, and hypotheses to ensure the project is grounded in your reality and tailored to your priorities from the start.
Mine the Data: We mine our existing Landscapes data, which includes consumer behavior, decision preferences, brand perceptions, trend signals, and competitive dynamics. We translate it into insights and a strategic storyline, tailored to your needs.
We deliver the tailored insights and narrative in a custom report and share-out designed to move the needle for your business. You’ll get access to crosstabs as well.
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Yes. Landscapes was designed to be modular and flexible. Depending on your priorities, you can:
Add extra survey modules as follow ups (e.g. brand questions, category nuance)
Integrate your own proprietary data or brand metrics
Request custom workshops or strategy sessions to ground findings in your internal planning
Ask for custom storytelling deliverables or additional slides tailored to your audience
These customizations let you adapt the core Landscapes offering to your unique requirements without reinventing the wheel.
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Absolutely. Landscapes studies are conducted at the category (or super-category) level to ensure the outputs are directly relevant to your competitive space.
Insights include:
How people make decisions within your category
Which consumer segments are most relevant
Brand perception and competitive positioning in your space
White space and innovation opportunities specific to your category
So you're never just getting generic trends - you're seeing how cultural dynamics manifest in your field.
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Because Landscapes leverages existing infrastructure and data, the base investment is much more efficient than a full bespoke research effort.
However, the actual cost depends on:
The level of customization (extra modules, workshops, etc.)
The depth and format of deliverables you require
The scale and complexity of your category
To get a precise estimate that maps to your priorities, reach out and we’ll tailor a proposal that fits your timeline, scope, and budget.
Uncover your next insights with Landscapes
We’d love to show you how Langston Landscapes makes your data work harder and your marketing faster and smarter.