Attitudes & Usage (A&U)
Understand how and why consumers engage with your category — and turn that knowledge into your competitive edge.
Whether you’re entering a new segment, refreshing your positioning, or simply overdue for a real check-in with your consumer, a great A&U study gives you the full picture: who’s buying, how often, through which channels, and what’s actually driving their decisions.
It’s the foundation for nearly every strategic choice a brand makes.
With the right category intelligence, you walk into every meeting with the confidence to answer any question that comes up.
The best A&U work doesn’t just describe
your consumer. It illuminates them.
It tells you which occasions drive the most volume, why some consumers try your category and never come back, how attitudes are shifting over time, and where your brand sits relative to competitors in the moments that matter.
It’s the kind of clarity that makes guessing feel unnecessary — because you already know.
How Langston Delivers It
For most A&U needs, the smartest path to
clarity is Langston Landscapes.
Landscapes is purpose-built for category intelligence. Where traditional A&U studies require scoping, designing, fielding, and waiting — Landscapes puts benchmarked, continuously tracked consumer data in front of you quickly.
Because Landscapes runs across a wide range of consumer categories and updates regularly, you’re not just getting a snapshot — you’re getting a living picture of your market, with the ability to track how attitudes and behaviors shift over time.
And because Landscapes is benchmarked across consumers and time, the answers come with context — not just data points, but a sense of what’s normal, what’s notable, and what’s worth acting on.
Questions Landscapes helps you answer.
Get fast, benchmarked answers to the questions that shape positioning, channel strategy, brand planning, and growth decisions.
How often are consumers in my category purchasing, and through which channels?
What drives initial trial — and what drives repeat purchase or abandonment?
Which occasions and need states generate the most category volume?
How do attitudes and usage patterns differ across age, income, geography, or lifestyle segment?
What beliefs or perceptions are preventing trial among the audience I’m targeting for growth?
Where does my brand show up in the consumer’s consideration set — and where does it get overlooked?
How are attitudes toward my category shifting, and which trends are accelerating?
From data to decisions with Insights Assistant
Landscapes is rich with data — and that richness is a feature, not a problem, because every Langston engagement comes with access to Insights Assistant, our AI-powered analysis tool.
Insights Assistant helps you move from raw findings to a crisp, compelling narrative without the usual heavy lifting. It surfaces the “So what?” and the “Now what?” that stakeholders actually need — turning extensive consumer data into clear direction, fast.
Learn more about Insights AssistantWhen Custom Research Is the Right Call
Some A&U questions need a study built from the ground up.
Landscapes covers a lot of ground — but not every A&U question fits a syndicated format. If your category is highly niche, your target audience requires specialized recruiting, or you need methodology that’s fully proprietary, Langston’s Custom Research team builds A&U studies from scratch.
You get the same rigor and the same Insights Manager relationship, applied to a study designed entirely around your specific business questions.
Not sure which path is right for you? That’s exactly what our Insights Managers are here to figure out together.