Human-led research, responsibly powered by AI.
Landscapes delivers immediate insights into consumer behavior and brand performance within your category
Custom Modular Research crafts bespoke solutions for confident decision-making.
Brand Health Tracking offers continuous performance measurements.
Your partner for faster, smarter consumer insights
Understand your target consumer
and uncover your next opportunity
Not sure which solution is right for you? Contact us to find the best fit for your brand.
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Landscapes
Immediate, in-depth category insights that unlock growth.
Landscapes combines one of the richest consumer data sets in the market with tailored analysis to reveal how your audience really thinks and buys. Understand your category and uncover new growth territories and white spaces in a fraction of the time.
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Custom Modular Research
A research system customized to meet your needs.
Built on our modular research system, we work with your unique requirements that meet your strategic needs. Each program draws from flexible, stackable modules and proven frameworks to deliver depth and confidence where it matters most.
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Brand Health Tracking
Continuous measurement of how your brand performance
Get longitudinal insight into changes in consumer sentiment, category dynamics, and brand engagement. Identify early signals, understand where opportunities are emerging, and ensure your brand stays relevant through clear, and actionable recommendations with each wave.
We help brands understand their consumers, categories, brands, and products so they can make confident, high-impact decisions. Our work is built for those who are accountable not just for delivering research, but for ensuring insights are trusted, understood, and acted upon across the business.
Working with Langston
The reality of modern consumer insights
Consumer Insights leaders face constant pressure as strategic work competes with heavy meeting loads, ad hoc requests, and the demands of executing research at speed. Expectations are rising. Insights must move faster, stand up to scrutiny, and guide decisions in increasingly complex environments.
At the same time, new AI tools raise valid questions about reliability and appropriate use. The work is energizing, but the hardest challenge is protecting the strategic thinking that actually moves the business forward.
New ways of connecting with your consumers
Not every question requires building a survey from scratch, and not every moment allows for a fixed approach. Langston adapts to your needs without compromising standards.
Following discovery, we either leverage existing Landscapes data to deliver a custom report or design and field a study using our modular research platform. This approach allows us to move quickly when speed matters and go deeper when the question demands it, without sacrificing consistency or quality.
A true end-to-end partnership
We own every stage of the research process, from design through analysis. Nothing is outsourced, ensuring rigor, accountability, and continuity.
For many providers, the work ends with the data. For us, that is when the partnership begins. We help interpret findings, translate insights into clear strategic implications, and support stakeholder engagement so the work is trusted and acted upon.
The result is research that becomes an integrated, ongoing function of your business rather than a one-time event.
Customer Testimonials
Trusted by leading brands and portfolios
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Brand Strategist
“As an iconic brand, we’re always looking for ways to connect with the new generation of consumers. Faced with the issue of staying relevant to this consumer segment, the team delivered on their promise to quickly deliver insights and recommendations. The final deliverable serves as an ultra valuable guide that I often refer back to when making decisions on my brand.”
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Brand Owner
“The Langston Co. team was passionate about understanding what makes our consumers tick. Their analytical approach was a perfect fit for our insights needs, and provided a unique perspective on how we can activate and engage consumers across key generational cohorts. We very much look forward to working with the team again!”
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Former P&G Executive
“I have been using consumer research for over 40 years in senior roles with P&G and BCG. I have never worked with an agency like Langston. They combine high quality research with insightful analysis. More importantly, they have become trusted advisors and partners. It is a pleasure to highly recommend Langston Group.”
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Brand Manager
“The team’s passion for understanding people showed through each project we worked on and was the key differentiation between their team and all the other partners in this increasingly complex space.”
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Senior Director
“Their analytical methodology, customer obsession, and business acumen helped us direct human and capital investments toward the initiatives that would deliver outsized value to our customers and our business.”
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Insights Manager
“The insights provided to our team were both thought-provoking and instrumental in taking a reflective view on our messaging strategy.”
Our proprietary research and consumer insights have been featured in publications covering culture, business, and brand strategy.
Stay ahead of consumer trends
Every insight starts as a question. These are the stories of how we found the answers. See how brands used Langston research to uncover opportunity and move faster in changing categories. Explore our latest original research, category deep dives, and case studies.
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Why AI Works Best Inside Strong Research Systems
While AI has made it possible to generate research outputs faster than ever before, how trustworthy are they for consumer insights?
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Apparel Basics Category Deep Dive
A look at how apparel basics brands can balance reliability with innovation to meet evolving consumer demands for style, quality, and distinction.
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Uncovering White Space Opportunities for Energy Drinks
Standard energy drinks are facing major headwinds. This study shows how beverage makers can diversify and target high-value segments.
It all starts with curiosity
Learn more about Langston’s approach to faster, smarter consumer understanding. Whether you’re exploring a new category, testing an idea, or refining your strategy, we’ll help you find the answers that matter most.