The Langston Blog

Perspectives on strategy, consumers, and the ideas shaping modern marketing.

Questionnaire Design Made Easy: Stop Herding Cats and Start Shaping Strategy

As a consumer insights professional, the questionnaire development process can often feel… hectic.Read More
Understanding the Consumer Insights Role Through the Work It Requires

Consumer Insights roles are often described in terms of outputs: reports delivered, dashboards updated, questions answered.Read More
How Early Fiber Adopters Preindicated Today’s Wellness Trends

Fiber has long been part of the nutrition conversation. What is new is the role it now plays.Read More
AI Has Changed Expectations, Not the Rules of Research

By 2026, AI is no longer a novelty in market research.Read More
Why AI Works Best Inside Strong Research Systems

AI has made it possible to generate research outputs faster than ever before.Read More
What It Means to Use AI Responsibly in Consumer Insights

As AI becomes more deeply embedded in the research process, the conversation has begun to shift.Read More
Gen Z Shopping Trends and Habits for Retailers

Understanding Generation Z’s shopping habits is essential for retailers looking to capture valuable market share.Read More
How to Conduct Effective Brand Health Assessment Studies

Understanding how consumers perceive and engage with your brand over time is an essential part of any growth strategy.Read More
How to Understand Your Target Market Preferences

Understanding your target market preferences means uncovering what truly motivates people to choose one brand, product, or experience over another.Read More
The Top AI Tools for Consumer Insights Teams

Artificial intelligence is reshaping how consumer insights teams work, giving researchers more time to think strategically.Read More
As Gen Alpha Comes Into Focus, Generational Insights Gain New Importance

For the first time, brands can study Gen Alpha with actual first-party data rather than assumptions based on previous generations...Read More
How to Build a Brand Health Tracking Program for Consumer Brands

Brand health tracking is essential to building and maintaining a strong presence in your category.Read More
Healthy, Wealthy, and Stylish: Using Personality Traits to Identify Top Health and Wellness Spenders

Health and wellness is often framed as a universal pursuit, but spending in the category is anything but evenly distributed.Read More
Measuring the Simple Truth of Value

The Simple Truth of Value, as laid out by one of our founding partners, says that “people buy and do...Read More
The Brand Funnel 101

Funnels are a common way to quantify the relationship between individual brands and the mass market of potential consumers.Read More
Aldi, The German Grocery Store Taking Over America

We estimate that over a half-million Americans pass through the aisles at Aldi every day, and the fervor for the...Read More
Micro Conversions: Tracking Smaller Behaviors Can Bolster your Brand Funnel

The small actions that consumers take during the process of building engagement with your brand are critical parts of your...Read More