The partnership combines Stravito’s AI Personas with Langston’s Life Lenses segmentation to make consumer understanding more accessible, interactive and actionable for global brands.
We’re excited to announce our strategic partnership with Stravito, an enterprise customer intelligence platform, to give consumer brands a new way to interact with their core audiences through research-backed AI Personas, so they can explore what motivates customers and how they may respond to new ideas.
Stravito AI Personas turn consumer research into interactive profiles that teams can question, explore and pressure-test ideas with in real time. Through the partnership, Stravito AI Personas can now be powered by Langston’s Life Lenses, a validated universal segmentation of the motivations driving consumer behavior, which the two companies will jointly market and co-sell to clients of both.
Langston’s Life Lenses comprises 24 research-backed segments based on the core human motivations that shape how people think, behave and make decisions. Unlike a traditional mutually exclusive segmentation, Life Lenses reflects the multidimensional nature of consumers and connects those motivations to how they spend their time, thoughts and money.
As generative AI makes it easier to simulate consumer perspectives and produce answers quickly, Stravito and Langston believe the next challenge is ensuring those answers are grounded in trusted evidence.
Stravito approaches this through its Glass Box AI framework, which is designed to make the evidence behind AI-generated outputs visible and traceable. Langston brings the same research commitment, combining rigorous methodology, high standards for data quality with hands-on human expertise.
Spencer Imel, Partner and Co-Founder at Langston commented:
“We care deeply about the craft of research, and that belief shapes everything we do at Langston. We believe insights are only as strong as the data, methodology and human expertise behind them. Stravito’s commitment to transparency and trustworthy AI made this partnership a natural fit. Together, we can bring Life Lenses to life in a way teams can interact with, explore and use to make more informed decisions.”
Brands can use Stravito AI Personas with their own proprietary segmentation research or explore selected Life Lenses segments. Teams can interact with these personas in natural language to explore perspectives, ask follow-up questions and pressure-test ideas with responses grounded in the research behind each persona.
Thor Olof Philogène, Founder and CEO at Stravito added:
“Consumer research creates the most value when people can actually engage with it and apply it to the decisions in front of them. Adding Life Lenses to AI Personas gives brands another strong foundation to build from and understand what truly drives their audiences.”
Want to see what evidence-grounded AI personas look like in practice?
Learn how Langston’s Life Lenses can bring richer, research-backed consumer context into Stravito AI Personas. Talk to our team →