Lunch & Learn | August 19 | 11 am MT
Beyond Basic Insights
One of the biggest traps researchers can fall into is building a strategy around surface level insights. Sure, they may be easy to find and defend. But they’re also the exact table stakes your competitors are optimizing for, which means they won’t tell you how to win.
Join us on August 19 where we’ll walk through five real scenarios inside Langston’s Landscapes data and share the framework our researchers use to go Beyond Basic Insights.
In just 45 minutes, you’ll learn how to:
- Separate category table stakes from true differentiators
- Identify the overlooked signals that deserve a closer look
- Understand which consumers care about those signals and why
- Apply the framework across categories like Travel, Apparel, Beauty and more!
All attendees will get a $30 DoorDash or Grubhub gift card for lunch.
Meet the speakers
Tom Anderson
Partner, The Langston Co.Under Tom’s leadership, Langston has built a research model that combines methodological rigor with curiosity, strategic thinking, and practical application, helping clients move beyond surface-level answers to a clearer understanding of what consumers need, value, believe, and do.
Ben DuCharme
VP of Insights & Strategy, The Langston Co.Ben works closely with clients and Langston’s internal teams to push past the obvious answer, uncover the story behind the data, and identify where brands have a real opportunity to differentiate.
Save your spot!
If your research keeps surfacing the same expected answers, this is an event you won’t want to miss.
You’ll learn how Langston researchers move beyond the obvious, identify overlooked signals, and prove when a smaller finding deserves a bigger role in strategy.
Fill out the form to register – spaces are limited!