Lunch & Learn | August 19 | 11 am MT
Beyond Basic Insights
The most obvious insight may be the easiest to find and defend, but it is often the same one your competitors are already optimizing for. And in an industry where speed has become the expectation, the risk of stopping at surface-level findings has never been greater. In just 30-minutes, Langston researchers will show you how we go beyond basic insights by combining analysis, methodology, and storytelling.
Using real Landscapes data, you’ll learn how to:
- Separate category table stakes from true differentiators
- Identify the signals your competitors may be missing
- Connect findings into a more meaningful strategic story
- Apply our proven framework across categories like Travel, Apparel, Beauty and more
You’ll leave with practical techniques you can apply to your own research and a clearer understanding of what it means to think like a Langston researcher.
All attendees will get a $30 DoorDash or Grubhub gift card for lunch.*
* Gift cards are limited to the first 100 registrants. You must attend the entire presentation to receive your gift card.
Meet the speakers
Tom Anderson
Partner, The Langston Co.Under Tom’s leadership, Langston has built a research model that combines methodological rigor with curiosity, strategic thinking, and practical application, helping clients move beyond surface-level answers to a clearer understanding of what consumers need, value, believe, and do.
Ben DuCharme
VP of Insights & Strategy, The Langston Co.Ben works closely with clients and Langston’s internal teams to push past the obvious answer, uncover the story behind the data, and identify where brands have a real opportunity to differentiate.
Save your spot!
If your research keeps surfacing the same expected answers, this is an event you won’t want to miss.
You’ll learn how Langston researchers move beyond the obvious, identify overlooked signals, and prove when a smaller finding deserves a bigger role in strategy.
Fill out the form to register – spaces are limited!