WEBINAR | August 19 | 1 Pm ET
Beyond Basic Insights
The most obvious finding may be the easiest to identify and defend, but it is often the same one your competitors can see, too. And as brands face growing pressure to move faster, the challenge is knowing when a quick answer is enough, and when deeper analysis could reveal something far more useful.
In just 30 minutes, Langston researchers will use real examples to show how we move beyond surface-level findings by combining analysis, methodology and storytelling to support clearer, more confident decisions.
Using our consumer data, you’ll learn how to:
- Separate category table stakes from true differentiators
- Identify the signals your competitors may be missing
- Connect findings into a more meaningful strategic story
- Translate analysis into implications for the business
- Apply our proven framework across categories like Travel, Apparel, Beauty and more
You’ll leave with practical techniques you can apply to your own research and a clearer understanding of what it means to think like a Langston researcher.
Meet the speakers
Tom Anderson
Partner, The Langston Co.Under Tom’s leadership, Langston has built a research model that combines methodological rigor with curiosity, strategic thinking, and practical application, helping clients move beyond surface-level answers to a clearer understanding of what consumers need, value, believe, and do.
Ben DuCharme
VP of Insights & Strategy, The Langston Co.Ben works closely with clients and Langston’s internal teams to push past the obvious answer, uncover the story behind the data, and identify where brands have a real opportunity to differentiate.
Save your spot!
If your research keeps surfacing the same expected answers, this is an event you won’t want to miss.
You’ll learn how Langston researchers move beyond the obvious, identify overlooked signals, and prove when a smaller finding deserves a bigger role in strategy.
Fill out the form to register – spaces are limited!