Beyond Authenticity: What the Data Really Says About Brand Trust

Every company wants to build a brand consumers trust. But what if some of our biggest assumptions about brand trust don’t align with how consumers actually think and behave?

In this webinar, Langston joins AMA Colorado to challenge conventional thinking about brand trust and explore what the data reveals about how consumers evaluate brands.

Drawing on research from more than 15,000 consumers evaluating 150+ brands across five categories, we go beyond what consumers say to examine the attitudes, behaviors, experiences, and brand perceptions associated with trust.

Watch the webinar to explore:

• What really earns consumer trust. Which brand attributes are most closely associated with trust, and which may be getting more attention than they deserve?
• The connection between trust and consumer needs. How does a brand’s ability to fulfill functional and emotional needs influence consumer perceptions?
• Why trust doesn’t always translate into purchases. What happens when consumers trust a brand but don’t see it meeting their needs, or vice versa?
• Why trust looks different across consumers. How do generational differences, consumer mindsets, and category dynamics influence trust?
• What brands can do with these findings. How can marketing and insights teams use this research to better understand, measure, and strengthen consumer relationships?

Whether you’re a marketer focused on building stronger brands or an insights professional responsible for understanding consumer behavior, this session offers a research-backed perspective on what it really means to earn consumer trust.

Let’s Dig Deeper

Whether you want to explore one of the approaches covered in the webinar or have a research or business question of your own, we’d love to talk it through.

Fill out the form to connect with the Langston team.